Research and Analysis Services

Leading edge technology

DDL Group provides sophisticated, tailored research and analysis, using advanced statistical techniques to extract the most from your data.

We offer:

• Computer and Marketing database consultancy
• Database profiling and segmentation
• Data mining and statistical analysis
• Mapping, drive time and GIS analysis
• List building and cleaning
• Direct marketing, and database implementation, support and training
• Response monitoring and analysis
• Questionnaire design, compilation and analysis

We have unparalleled experience in the direct marketing industry to guide our Clients towards formulating the definitive factors for campaign success:

• Use of the best source data relevant to your campaign
• Application of a range of statistical techniques which can result in the increase to response levels by 200-300%
• Providing accurate and comprehensive monitoring and measuring tools to allow accurate recording of the campaign results
• Use of data profiling and segmentation facilities

In-depth analysis

Our Research and Analysis Department employs experienced marketing statisticians, using sophisticated statistical, mapping and demographic facilities to extract the maximum knowledge from the data source.

You can expect to learn key information about your responders as well as which media generated the highest response levels, and which direct mail creative approach was the most effective. With this knowledge our clients are able to justify marketing spend, and can continue to execute precisely targeted campaigns well into the future.

Expert Consultancy

We can also provide expertise and assistance with the in-house elements of your marketing data, specify, design and help build your marketing database and provide training in any aspect of your data marketing processes. All of this can help provide a seamless integration between your operations and our services.